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"In marketing, it's a little bit of everything," laughs Sheetal Gandhi when I ask about her typical day at the office. Promoted to Senior Marketing Specialist for Yamaha Commercial Audio Systems, Inc. (YCAS) in August of 2007,Gandhi is indeed the wearer of many hats, each of which seems to fit her quite nicely.
Her position at YCAS finds her handling the company's print advertising, copywriting, media buying, promotional activities - anything that comes close to entering the realm of marketing or communications. Luckily, Gandhi is fit to handle such projects thanks to her experience.
Born, raised, and seemingly rooted in southern California, Gandhi attended the nearby California State University, Fullerton, and graduated in 2003 with a Bachelor of Arts Degree in Communications with an emphasis in Advertising. It was in her final year at CaI State Fullerton that Gandhi took a communications internship that ultimately affirmed her passion for her field.
"In my senior year of college, I applied for and acquired an exciting internship with the LA Clippers,"shesays."lt was a great experience. I interned in the communications department, which gave me a pretty strong background in media relations." She recalled the Clippers having a (far)...