Document Preview Unavailable

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Hennig-Thurau, Thorsten; Gwinner, Kevin P; Walsh, Gianfranco; Gremler, Dwayne D.  Journal of Interactive Marketing Vol. 18, Iss. 1,  (Winter 2004): 38.

You might have access to this document