Content area
Full Text
Sheridan's Frozen Custard, based in Overland Park, is building a new location in Wichita at 32nd St. N. and Rock Road.
It is the first of as many as three Sheridan's stores coming to Wichita in the next three years, according to Jim Sheridan, founder of the concept.
The other locations will likely be in west and south Wichita.
The first Wichita store is being franchised by Jim Bauersfeld, the franchisee of Sheridan's Frozen Custard in Topeka. The store will initially be run by Bauersfeld's son, Brooke Bauersfeld, and Brooke's wife, Sara, until a new manager is trained in the next four to six months.
"I've always targeted Rock Road and wanted to be on that road," Sheridan says. The traffic, the demographics, the business environment - that's in my opinion the best place to be in Wichita."