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Your Employer Brand Author: Brett Minchington Price: $89AUD (£36) Publisher: Collective Learning Australia Pages: 232 (available from www.collectivelearningaustralia.com)
Employer branding is not just about recruitment, but also retention and employer engagement. The author puts forward a very convincing argument that it is the answer to today's struggle for the competitive edge in an increasingly aggressive market for talent, and the key to growth and prosperity.
The book includes contributions by other eminent practitioners in the field, and...