Content area
Full Text
Poundland has made its first move into frozen and fresh food with a range of 350 products, from pizzas to potatoes.
The move is in partnership with Yorkshirebased frozen food specialist Fultons Foods, and brings to Poundland everyday food such as chicken wings, cod fillets and ready meals. New brands include Bernard Matthews, Birds Eye, McCain and Young's.
In fresh, the emphasis is on food for now or tonight. Brands include Ginsters, Cathedral City and Lurpak. There are also new chilled...