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Pepsi Rolls Out Juice Line
PURCHASE, N.Y. -- Pepsi-Cola Co. has introduced a line of Dole single-serve juices, signaling its latest move to expand its presence in the booming noncarbonated beverage business.
Pepsi-Cola is owned by the Purchase, N.Y.-based PepsiCo Inc., which also owns Tropicana Products Inc., the world's largest branded juice maker.
Pepsi-Cola will sell such Dole drinks as Apple, Orange, Pineapple-Citrus, Ruby Red Grapefruit and Cranberry Juice Cocktail in 16-ounce plastic bottles and 11.5-ounce cans.
Tropicana, which acquired the rights to the trademark for Dole's chilled line of blended juices back in 1995, was acquired by PepsiCo in 1997. The trademark is licensed from Dole Food Co. Inc., in connection with single-serve juices.
Pepsi-Cola's other noncarbonated drinks include Aquafina bottled water, Lipton ready-to-drink tea, Starbucks Corp.'s Frappuccino bottled coffee drinks and FruitWorks fruit drinks.
Recently, PepsiCo bought 90% of South Beach Beverage Co., giving it a stake in the market for such New Age beverages as exotic-flavored teas and enhanced fruit-blend drinks.
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