Content area
Full text
NEW YORK -- Escada has a new palace in town.
The luxury brand has relocated its flagship from East 57th Street to a 17,000-square-foot store at 715 Fifth Avenue, between 55th and 56th Streets.
After 10 years at the old location, which the company described as cramped and difficult to shop in, Escada hired architect Stephen Miller Siegel, who designed the Bergdorf Goodman Men's Store and Wathne stores here and in Los Angeles, to design the new shop. It will become the prototype for all Escada stores worldwide.
The shop opened Saturday.
Relocating to Fifth Avenue, which is enjoying an influx of luxury stores, was a natural choice, according to Caryn Lerner, president and chief marketing officer for Escada.
"The configuration and the location of the space was perfect, right smack in the middle of all of the exciting developments that have been taking place on Fifth Avenue with primarily all of our peers and the brands we compete with," said Lerner. Among the stores to have recently opened in the area is...