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It's always been a woman's prerogative to change her mind. That said, what most women also know is that regardless of how hot that new handbag or perfect pair of shoes is, those accessories must also work for countless occasions and moods.
Likewise, the many women who buy different watches to match different outfits will certainly appreciate the versatility of a watch with interchangeable bands. Sure, some retailers groan at the notion of extra straps or bracelets, envisioning another piece of easily misplaced inventory, but those focused on cultivating female fashion customers see them as a way to entice a customer into the store each season.
"Women love options," said Kari Allen, vice president of sales and marketing for Boucheron. "Modern women aren't afraid to buy luxury, but they want it to be versatile and always feel new."
Allen credited Boucheron's interchangeable Reflet line with helping to open 30 doors in the U.S. since it began selling here 1 1/2 years ago. "Last year, we sold as many straps as we did watches, which means that for every watch sold, women bought at least one additional strap," Allen said. "Some women order seven straps at a time."
Each Reflet watch is sold with...