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MILAN -- Italian fashion company Etro is adding to its 15-item fragrance portfolio.
Inspired by the phases of the moon, the fragrance Anice is being distributed in Italy and Europe this month and is due to hit American retail doors in the summer of 2005.
Luisella Tepatti, general manager of Etro's fragrance and accessories division, said the fragrance is another chapter in Etro's perfume book.
"We have eight single-note fragrances and six more composed bouquets," said Tepatti. "We have been developing our taste with more modern concepts -- Anice adds to our line a more composed and modern fragrance."
The Etro perfume line was created 14 years ago, under the guidance of company president Gimmo Etro. The perfumes sell in Etro's worldwide boutiques, Etro's Milan perfume and accessories store and a further select 400 doors in Italy and nearly 200 doors in 20 other countries.
"We don't want to be mass. We are a niche company and have a particular taste and way of looking at things which is not for everybody. We are very selective about who we distribute to, because we create what we love."
Etro fragrances will sign a new distribution agreement in September for the U.S.
"We will do...