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JAY DANDY: So much for the naysayers who didn't think dapper fashion advice for men would play in Boise. Men's Vogue's debut issue, which was on newsstands for three months last fall, sold 200,000 copies, according to publishers' best estimates, and sell-through was close to 50 percent in red states like Iowa. In urban and sophisticated suburban markets such as Connecticut, it reached as high as 65 percent.
A spokesman for the magazine said the enthusiastic response wasn't limited to the U.S. "In Japan, there was such demand that wholesalers demanded more copies than we were able to supply," he said. "We had a sell-through of 50 percent in Italy and France, which is better than many established magazines."
The second issue, on newsstands now, has 208 pages and features Tiger Woods on the cover. It is the biggest follow-up issue in Cond Nast history. (Cond Nast Publications also owns WWD.) Outside the company, only O magazine's second issue had more pages in recent years.
Men's Vogue editor in chief Jay Fielden said of the numbers, "It almost feels like fiction. To...