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NEW YORK -- Shopping at home might never be the same.
QVC, the 18-year-old shopping channel, is planning its most directional fashion offering to date with a February benefit program showcasing the work of Alice Roi, Maria Cornejo, Liz Collins and John Bartlett -- four designers whose work has included such nonmainstream looks as black elbow-length leather gloves, a sweater cut in the shape of a circle, unraveled knits and blindfolded male models, respectively.
The designers are each creating a capsule group of more conventional styles for QVC for its "New Fashion Designer Showcase," planned to air Feb. 24, which initially will raise funds for the Council of Fashion Designers of America's educational initiatives, but could lead to separate noncharity-related programs for the designers if the merchandise performs well.
For QVC, the event marks a next step in its campaign to bring a more directional fashion image to the channel, once dominated by large-size tunics and nubby sweaters. In recent months, QVC has introduced an eveningwear collection from Pamela Dennis and next year will show a new line...