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Temptu Creates Airbrush for Masses
When the chief executive officer of a beauty company says something as profound as airbrush is at the heartbeat of what every consumer wants expect change to ensue.
Coming in September to about 100 Sephora stores nationwide is the first made-for-mass airbrush system, Temptu Airbrush Makeup System and Air Pods. The system includes a portable airbrush machine and patent-pending pods that contain specially formulated liquid makeup that are designed to pop in and out of the makeup gun. Selling exclusively at Sephora through at least next year, Temptu's effort looks to offer consumers the flawless makeup look they have become accustomed to seeing on HDTV and in magazines.
Temptu, the New York-based professional makeup company founded in 1981, specializes in airbrush technology for film and print. Though almost exclusively used by professional makeup artists, the firm has had its eye on the everywoman for several years. Temptu's ceo, Michael Benjamin, said the system is a first for the beauty industry, as the airbrush tools that are...