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Organic Pharmacy Opens First Store in U.S.
The Organic Pharmacy has begun doling out its prescription for Americans' health and beauty.
The London-based retailer and products brand opened the first of what is expected to be several U.S. locations Nov. 18 on North Beverly Drive in Beverly Hills. A near replica of existing stores, the 1,000-square-foot location demonstrates The Organic Pharmacy's confidence that its dedication to homeopathic and herbal remedies has international appeal.
"I think we have a really good, solid base in the U.K. Our name is trusted, and we wanted to do the same thing in America," said Margo Marrone, who, with husband Francesco, launched The Organic Pharmacy in 2002 on London's Kings Road. "We have had a lot of American clients over the years and their response is fantastic, so we thought now is the time."
The Organic Pharmacy decided on Beverly Hills for its American premiere because it considered the neighborhood's residents hospitable to alternative therapies and organic products.
"When we saw the Beverly Hills location in particular, we felt that it was perfect for our typical customer, women who are between the...