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L'Occitane, a brand that traditionally has been carried in its own freestanding stores, selected Sephora stores and independent boutiques in the U.S., is headed into the national department-specialty store channel.
L'Occitane Inc., the New York-based subsidiary of L'Occitane en Provence, which is based in Manosque-en-Provence, France, is rolling out the brand to more than 100 Nordstrom stores in a special assortment of about 40 products that's primarily made up of bath and body care items.
Merchandising units are expected to be fully installed at Nordstrom by June. The measure marks the...