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ANAHEIM, Calif. -- Pacific Sunwear of California Inc., seeking to grow merchandise selections, said Wednesday that it plans to roll out a new store format that expands to 7,000 to 9,000 square feet the company's average 3,600-square-foot unit.
The design is scheduled to make its debut in July at the Tyler Mall in Riverside, Calif., home to one of the most profitable PacSun locations. The teen retailer based here said it wants to grow to 900 nonoutlet stores from the current 754. Overall store square footage increased 15 percent last year.
"We want to see how big is big, because we haven't had the opportunity to expand our product assortment," executive chairman Greg Weaver said during the annual shareholders' meeting here.
Weaver, who stepped down as chief executive officer in April and passed the reins to Seth Johnson, said the...