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Dolce & Gabbana Launches First Color Line
MILAN
Dolce & Gabbana will make its long-awaited entry into color cosmetics early next month.
The move into makeup is seen as a springboard that could transform Dolce & Gabbana into a full-fledged beauty house and make it a brand to be reckoned with on the counter. Industry sources' estimates of the line's first-year sales range as high as $50 million in retail volume.
Already a hugely successful fragrance business, Dolce & Gabbana will announce its arrival into the world of color with the face of Scarlett Johansson, who will appear in the line's advertising campaign.
In an interview with WWD, Stefano Gabbana confessed that he and Domenico Dolce have wanted to do makeup for years. It's a new pathway for us, and it's not like fragrance, he said, sitting on a velvet divan in the richly decorated drawing room of his offices here.
We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection you can change makeup like you can change your clothes, depending on your mood, Gabbana added.
Asked if he envisioned a skin care expansion for the beauty brand, Gabbana said, There will be time for skin care in the future, but first we have to consolidate the market with our makeup.
We worked on the makeup line like we work on a clothing collection you can change makeup like you can change your clothes, depending on your mood.
Stefano Gabbana, Dolce & Gabbana
Dipping into Dolce & Gabbana's familiar inspiration sources, colors in the collection include intense blues for the Mediterranean; black and gold for the volcanic island Stromboli where the designers spend their summer vacation and a deep burgundy that recalls the color of one of Gabbana's favorite flowers, the dahlia.
The line's packaging weighty metal glossy gold with rounded edges and slipped into black velvet pouches underscores the designers' desire to create a beautiful, feminine object. It's luxury, but it's not too extravagant, and it's something that will last forever, Gabbana said.
Among the initial 110 stockkeeping units are lipsticks perfumed with a trademark rose scent and mascara with a peppery olfactory note.