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Fall has become the time for fragrance launches and the list keeps growing. Here, a directory of over 130 entries, all set for the second half of the year.

JULY

Women's

Blue Rush by Avon; available through 500,000 Avon representatives; $17.50 for 1.7-oz. eau de toilette.

Heartbreaker by Candie's from Coty Beauty; launching July 15; 750 Kohl's doors; $35 for 1.7-oz. edt.

Guess Gold by Parlux Fragrances; launching July 25; 2,300 doors; $45 for 1.7 oz., $55 for 2.5 oz.

Prada Eau de Parfum Tendre by Puig, distributed by Coty Inc.; rollout continuing through August; 850 doors, 1.7 oz. $65, 2.7 oz. $87, 2.7 oz. deluxe $95.

Vintage Soul by Curve from Liz Claiborne; 1,600 doors; $45 for 1.7-oz. eau de parfum.

Unisex

Fire Island by Bond No. 9, launching July 1; 100 doors; $110 for 1.7 oz.

Guerrilla 1 and Guerrilla 2 by Comme des Garons; Comme des Garons stores and clients; $98.

AUGUST

Women's

Amarige Mariage by Givenchy from LVMH; 1,600 doors; $62 for 1.7-oz edp.

Badgley Mischka by Riviera Concepts; 400 doors in U.S.; $45 for 1-oz. edp.

Bijan Black for Women by Five Star Fragrance Co., launching early August; 240 doors in Perfumania; $45 for 1.7-oz. edt.

Citron by Slatkin & Co.; 10 doors.

Dianoche by Daisy Fuentes, the Este Lauder Cos.; 749 Kohl's stores.

Hanae Mori Magical Moon from International Cosmetics & Perfumes Inc.; launching Aug. 1, in specialty store distribution; $95 for 1.7-oz. edp.

Happily Ever After by Grassroots from Beauty Bank Division of the Este Lauder Cos., launching end of August; 749 Kohl's stores; $32 for 1.7 oz.

Juicy Couture by Juicy Couture from Liz Claiborne, launching Aug. 11; Juicy Couture boutiques and Bloomingdale's exclusively for August-October, then rolling out to 600 doors; $300 for 1-oz. parfum, $65 for 1.7-oz. edp.

Live Luxe by Jennifer Lopez from Coty Prestige; 2,260 doors worldwide; $42 for 1.7-oz. edp.

Lucky No. 6 by Lucky Brand Jeans from Liz Claiborne; 1,800 doors; $50 for 1.7-oz. edp.

Miller Harris Coeur d't; 50 doors.

Mimosa Parfum and Voyage collection from Calypso Christiane Celle, launching in August and November; 26 Calypso doors.

Oscar Tropical Flowers (Limited Edition) from YSL Beaut; 2,200 doors.

Rose Leger by Herv Lger; exclusively at Nordstrom doors; $62 for 1.7-oz. edp.

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