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NEW YORK -- DermaNew, the Beverly Hills-based company that brought microdermabrasion out of the dermatologist's office and into the home, is taking the microdermabrasion concept back to where it began -- the aesthetician.
In July at Cosmoprof's third annual beauty event in Las Vegas, the company will launch their professional skin care line, DermaNew Professional Phase One -- an aesthetician microdermabrasion kit that includes three mircrodermabrasion creams fit for all skin types, as well as a hydrating cleanser, refresher and moisturizer. Along with the professional-sized products, the kit offers resurfacing tools, disposable foam applicators, an instructional DVD and a point-of-sale merchandising piece.
"When we created DermaNew, it was to complement clinical microdermabrasion treatments, never to replace what the aesthetician was doing in the spa," said Amby...