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NEW YORK -- The company that introduced stretch cream-turned-cult antiaging product StriVectin-SD is back -- with an even more specific problem-solving product, dubbed Hylexin.
The $95 eye cream, which had a limited launch in Bloomingdale's in April, targets dark, under-eye circles and chronic puffiness. On May 23, the product will roll out to department and specialty store doors, including Macy's, Saks Fifth Avenue and Sephora. Both StriVectin-SD and Hylexin are distributed by Basic Research, a Salt Lake City-based company, although they are manufactured by two separate companies: Klein-Becker USA and Bremenn Research Labs, respectively. In addition, both products were produced under the guidance of the same marketing and research and development company, Majestic Media.
Like StriVectin-SD, Hylexin is built on a philosophy that, regardless of brand name or recognition, consumers are happy to buy a product as long as...