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Sigerson Morrison is stepping out of the shoe box.
Slightly more than a year after the firm sold a majority stake to Marc Fisher LLC, a Greenwich, Conn.-based footwear firm, it has its sights set on becoming a full-fledged footwear and accessories brand with a global network of boutiques, a first-ever global marketing campaign and additional product categories such as handbags, eyewear and small leather goods. The firm aims to double its business. In 2006, Sigerson Morrison had $30 million in sales.
Sigerson Morrison is yet another accessories brand aiming to flesh out a lifestyle concept. Lambertson Truex, the New York-based luxury accessories firm owned by Samsonite, opened two stores on either coast this year. Mulberry, the British accessories company, started rolling out U.S. boutiques, including two in Manhattan, one in Manhasset, N.Y., and another in Atlantic City, N.J. Last month, Tumi, known for its utilitarian luggage, opened a store geared toward fashionable female shoppers at 1100 Madison Avenue in Manhattan to show off its David Chu-designed handbag collection.
In preparing for growth, Sigerson Morrison last year appointed Lance DeShazo as president. DeShazo worked at Coach as senior vice president...