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Southern Style: Kristin Davis Does Line for Belk
"Sex and the city" isn't the only thing on Kristin Davis' mind: she's also thinking about clothes and the South.
The actress is partnering with Belk Inc., the Charlotte, N.C.-based retailer, to launch a Kristin Davis better-priced line. The exclusive line, which will be carried in 126 of Belk's 307 doors for fall and then expand into more than 200 doors for spring, will have the biggest launch in the history of the $3.82 billion retailer, which celebrated its 120th anniversary last week.
"I grew up shopping at Belk," said Davis, a Columbia, S.C., native, best known for her role as the feminine Charlotte York on "Sex and the City." "It was the nicest store we had, and I'd save my allowance to go to Belk."
H.W. McKay Belk, the retailer's president and chief merchandising officer, declined to project sales volume for the line, which will retail from $30 to $240 when it hits stores at the end of August. But Belk said the brand would be a "focal point, with prime locations" in "modern, clean and tasteful" shop-in-shops ranging from 500 to more than 1,000 square feet. It's the retailer's first celebrity apparel line.
"Kristin is a hometown hero to our customers where our stores are," said Belk, alluding to the 16 Southern states in which the retailer operates.
The Kristin Davis brand is launching with sportswear, activewear,...