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NEW YORK - Biotherm is set to launch a newly reformulated version of its Source Therapie skin-perfecting serum this May.
Source Therapie Superactiv, as the new serum is called, is designed to reduce premature signs of aging and is touted as a "vitamin prevention" product that is meant to hydrate, strengthen and soothe the skin, while reducing redness and irritation. L'Oral-owned Biotherm targets an ethnically diverse consumer base, generally between the ages of 25 and 45.
"It's the essence of our brand, which focuses on skin technology," said Catherine Roggero, general manager of Biotherm USA, while discussing the new serum. "The product is designed to help the skin do what it originally wants to do."
The serum's key technology is a proprietary ingredient called vitreoscilla ferment, an ingredient used in most of the company's treatment products, including the original Source Therapie, launched in 2002. However, this reformulated serum, which is designed for all skin types, contains a higher concentration of the ingredient and additional minerals and hydrators.
"The active rejuvenator is the basis of source therapy," said Roberta Weiss, senior vice president of marketing for Biotherm USA....