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NEW YORK - Tom Ford arrived at Saks Fifth Avenue Thursday evening to launch Black Orchid, the first installment of a complete beauty brand to be introduced over the next year - and he took the highly unusual step of meeting with the store's sales associates to give them pointers on how to sell the fragrance.
"It's really important - these are the people who are on the floor selling the product. It's important that they know what it's about," said Ford. "It's important that they understand what you mean, why you did something, because they're communicating directly with the customer."
But his extra pains hardly seemed...