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A marketer of NASCAR collectibles and models plans a $2 million addition to its Concord distribution center as NASCAR's popularity and the company's sales shift into high gear.
Phoenix-based Action Performance Cos. Inc. will add 60,000 square feet to its 136,000-square-foot center off U.S. Highway 29, in the shadow of Lowe's Motor Speedway. The expansion is scheduled for completion by November.
"The NASCAR fan is asking for more," says John Bickford Sr., senior vice president in charge of the Charlotte facility.
Action Performance designs and sells collector-grade die-cast miniatures of Winston Cup racecars and other racing vehicles. It also sells motorsports apparel and racing souvenirs, as well as managing fan clubs for a few Winston Cup drivers.
Its licensing agreements include...