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Do image and familiarity have a significant effect on purchase intention?
Alternate title: ¿La imagen y familiaridad tienen un efecto significativo en la intención de compra?; A imagem e a familiaridade têm um efeito significativo na intenção de compra?de Azambuja, Gina-María Pipoli; García-Arrizabalaga, Iñaki; Rodríguez-Peña, Gustavo. Estudios Gerenciales Vol. 35, Iss. 152, (Jul-Sep 2019): 249-258.
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