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Abstract

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When we teach different types of organizational structures in business classes in terms of how internationalized the company may be, we move from some exporting with no formal structure for international activities through what Bartlett and Ghoshal (1992) describe as the transnational corporation. These are the companies that must simultaneously meet the demands for "global efficiency, national responsiveness, and worldwide innovation" (p. 118). Meeting these demands are what will maintain competitive advantage.

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Subject
International trade;
Emerging markets;
Strategic management;
Competitive advantage;
Strategic planning;
Threats;
Books;
Transnationalism;
Competition;
Responsiveness;
Organizational structure;
Multinational corporations;
Innovations;
Companies;
Comparative advantage
Business indexing term
Title
BOOK REVIEW: The Big Ten: The Big Emerging Markets and How They Will Change Our Lives, by Jeffrey E. Garten, Basic Books: New York, 1997
Author
LeMaster, Jane
Publication title
Thunderbird International Business Review (1986-1998); New York
Volume
40
Issue
2
Pages
181
Number of pages
4
Publication year
1998
Publication date
Mar/Apr 1998
Publisher
Wiley Periodicals Inc.
Place of publication
New York
Country of publication
United States
Publication subject
Business And Economics, Political Science--International Relations
ISSN
10964762
e-ISSN
15206874
Source type
Scholarly Journal
Language of publication
English; EN
Document type
review
ProQuest document ID
232050500
Document URL
https://www.proquest.com/scholarly-journals/book-review/docview/232050500/se-2?accountid=208611
Copyright
Copyright Wiley Periodicals Inc. Mar/Apr 1998
Last updated
2025-11-19
Database
ProQuest One Academic