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NEW YORK - Looking at significant growth in video projectors based on nextgeneration fixed-pixel micro devices, Sony unveiled at a US. press conference here its Silicon Crystal Reflective (SXRD) technology.
"The Holy Grail of high definition is realized by achieving the highest pixel density in the smallest image area possible," said Tim Alessi, Sony Television/ Digital Media Marketing Division director. "SXRD accomplishes this while providing the brightest picture and the highest contrast levels as well. All this from a device that is highly reliable and relatively simple to manufacture"
The manufacturing process is said to be more efficient and capable of higher yields than traditional LCoS technology, "making it flexible enough to implement in a variety of ways," the company said.
Sony executives said they hope to see the first SXRD television products reach the market by the end of the year, and both front- and rear-projection applications are possible.
The primary benefit of SXRD technology vs. competitive systems such as DLP and LCoS is its ability to produce full HDTV resolution without meshing or many other artifacts common in fixed-- pixel devices.
Unlike Sony's current transmissive LCD-based Grand Wega projectors, the three-chip SXRD's reflective nature makes it similar in...