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As extended service contract providers begin to extend their reach into cyberspace, a new San Francisco start-up has come along to help with the transition.
WarrantyNow (www.warrantynow. com), co-founded last year by CEO Ron Goedendorp, was created to serve as the technical link between third-party administrators and their e-commerce customers.
Boasting backgrounds in both the warranty and Internet industries, the company's management team has developed...