Content area

Abstract

Six times a year, Profiles in Healthcare Marketing offers more than 50 pages of examples of health care marketing campaigns. While most of the articles represent marketing case studies, the newsletter also offers industry commentary, research findings, and other material.

Details

Title
Profiles in Healthcare marketing
Author
Anonymous
Pages
38
Publication year
2001
Publication date
Fall 2001
Publisher
American Marketing Association
ISSN
10941304
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
232338886
Copyright
Copyright American Marketing Association Fall 2001