E-commerce systems options

Abstract

E-commerce platforms play a vital role in today's multi-channel marketing mix. With Web sales growing faster than catalog or retail revenues, they also can provide the biggest return on investment. There are essentially 4 ways to create an e-commerce Web site: 1. Design it from scratch. 2. Use an e-commerce module. 3. Use a mature e-commerce package. 4. Use a Web-enabled development environment. The third and fourth options are open-ended, so this are explored, taking a look at 3 major packages and an innovative development platform. The 3 packages are: 1. BroadVision, 2. Intershop, and 3. Blue Martini. The innovative development platform is iCentrix.