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WTEV has less than three months to gear up for its CBS debut July 15. A revamped identity, new programs, 12 additional hours of news and a different demographic to sell mean major changes.
It's going to cost us some dough, said Susan Adams Loyd, general manager of WTEV and WAWS (Fox 30), both Clear Channel-owned. Station officials are tabulating transition costs.
WTEV, or UPN 47, landed a long-term affiliation deal with CBS Monday. WJXTChannel 4 split with CBS earlier this month after 53 years and a dispute over compensation and other issues. WTEV has been a UPN affiliate since the network's 1994 launch and ranks among the networks top...