Content area
Library literature suggests that the Internet has profoundly affected traditional academic library operations over the past several years. To validate whether this trend holds at a mid-size academic library and to verify whether building traffic can be used as a model for predicting service intensity, correlations were run on traffic and three variables - circulation, OPAC searching, and reference desk activity. The results show that there is a strong relationship between traffic and these key functions, suggesting that library traffic can be a useful tool for library management to employ in gauging the overall, in-house use of the library. This provides a mechanism for administrators to address personnel and budgetary needs as well as a means for identifying the core number of staff needed so that the library can maintain an effective level of service.