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It's the perfect Southern California setting: Beachside at the intersection of Sunset Boulevard and Pacific Coast Highway.
Inside a suite of offices is a group of young people dressed in shorts and colorful shirts. Some are jumping around without shoes on. They are all working on computers.
That is the scene at Elan Software Corp. a 6-year-old high-tech company run by a couple of thirtysomething men -- one a Los Angeles original and the other a native of Israel who kind of got kicked out of high school.
Don't be fooled by the atmosphere. The company boasts it has doubled its revenues every year and this year expects sales of between $8 million and $10 million.
Elan, named after one of the two founders of the company, has one basic software title called Goldmine, a scheduling program for businesses. Goldmine, and its various offshoots, is a network program that connects all the personal computers and computer notebooks used by individuals in an organization, and allows those workers to keep track of each other and their business dealings.
The program was designed by cofounder and President Elan Susser for the company's in-house needs shortly after the business was started in 1989. The program worked so well...