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NEWS BITES - PRIVATE COMPANIES
If you are the owner of a business or an online marketer who has several accounts on social media, then surely you must have heard of the social selling by now. This is one of the most effective marketing strategies in which marketers and advertisers use Social Media to directly interact and engage with their audiences.
When we talk about the customers of today, they tend to be already informed about everything and independent too. Well, that is because they have the power to research everything beforehand on social media. If they want information about any particular product or service, it is already present in social media.
According to several reports by studies, more than 70% of the people rely on social media for their research about different products before they actually decide to buy something from any company.
So, since this is the time of social buying and people are more and more interested in the front of social media for making purchase decisions, wouldn't it be a clever idea if you are able to influence their decision with the help of social media?
Well, that is exactly what we know as social selling and we shall be discussing a bit about it in this particular article. With the help of this strategy, you will be offering value to your prospects by using thoughtful and personalized content to convert them.
Let us now dig deep and understand the whole concept of Social Selling in a more comprehensive fashion-
When it comes to the exact definition of social selling, it is basically a simple way that the sales teams of any company use in order to make sure that they can get prospects and buyers for their products with the power of social media.
They use the platforms of social media in order to connect with the people and provide them with value-based options in order to increase the sales of the company.
Social selling is pretty much similar to lead generation as both of these methods focus a lot on the engagement of the customers with the brands. This particular engagement between the buyers and the brands is certainly very beneficial in order to make sure that the company...