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Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance
Zerfass, Ansgar; Linke, Anne. Unternehmung : Swiss Journal of Business Research and Practice; Baden-Baden Vol. 66, Iss. 1, (2012): 49–63. DOI:10.5771/0042-059X-2012-1-49
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