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Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph; Piehler, Rico. Unternehmung : Swiss Journal of Business Research and Practice; Baden-Baden Vol. 67, Iss. 3, (2013): 223–245. DOI:10.5771/0042-059X-2013-3-223
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