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THE CUSTOMER VALUE PROPOSITION SHOULD DRIVE SUPPLY CHAIN DESIGN: AN EXAMPLE IN MASS RETAILING1
THE CUSTOMER VALUE PROPOSITION SHOULD DRIVE SUPPLY CHAIN DESIGN: AN EXAMPLE IN MASS RETAILING1Billington, Corey; Nie, Winter.
Perspectives for Managers; Lausanne Iss. 177, (Oct 2009): 1-4.
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