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PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS by Dan Ariely Harper Collins, New York, 2008, 280 pp. ISBN: 978-0-06-135323-9
This book really makes you think about many aspects of human behavior and decision making. Author Dan Ariely is an accomplished scientist - a master at designing and analyzing interesting experiments in human behavior. There are dozens of absolutely amazing and astounding experiments and results described in this book. Ariely is also a gifted writer - a master at explaining his science and its impact on the world in a clear, straightforward style. Each of the chapters in the book describes an intriguing and surprising (often counter-intuitive) aspect of human activity and thinking involving topics such as emotions, social and market norms,...