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Janet Scheffer
Mana Means Advertising and Public Relations
Advertising/Public Relations
1999 Revenues: $500,000
Age: 41
Education: Associate degree in business, Sacramento City College, 1980
Years in work force: 19 in advertising
Past professional experience: Owned publishing firm; classified sales manager for Penny Saver, 1985-87; managed Lassiez-Faire Inc. and published three weekly mil itary papers, 1985-88; started Hawaii 50 Plus, now called Hawaii Senior Lifestyle 1986-90; account executive, Channel 5, 1990-93;
Years as a business owner: 7
On business
* How long has your business been profitable? "About 5 years."
* What's your biggest business accomplishment? "Receiving comments and input from my clients that 'Advertising really works.' When I can convince my clients that a dollar well spent can return more than a dollar and gain a new customer."
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