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Before updating your Web site and seeking out ways to encourage repeat visits, it's important to know that online shoppers aren't created equal. They come in many shapes and sizes. According to E-commerce Times (www. ecommercetimes.com), Web shoppers have different goals and shopping strategies, requiring varying approaches to capture their business.
E-commerce Times cites six basic types of online shoppers and what's needed to get their business:
1. The "new...
