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TORONTO
Canada powerhouse network CTV and its new sister channel, the revitalized A (formerly A-Channel), for the first time announced complementary programming schedules for fall during a marathon event last week at Toronto's Four Seasons Center for the Performing Arts.
Ever since CTVglobemedia bought the Chum stations, including A-Channel, last summer, there have been whispers of re-branding the seven-market A-Channel.
Instead, CTV and renamed A will work as a dynamic duo, avoiding the costly process of total overhaul.
"We're not trying to create a specialty channel," says CTV prexy of creative, content and channels Susanne Boyce of A-Channel. "If you look at the grid, it's a conventional schedule."
CTV is, however, re-branding Atlantic Canada's ASN channel as A, and further extending As audience reach by...