Document Preview Unavailable
Fear appeals in print advertising: An analysis of arousal and ad response
Henthorne, Tony L; LaTour, Michael S; Nataraajan, Rajan. Journal of Advertising Vol. 22, Iss. 2, (Jun 1993): 59.You might have access to this document
-
Try and log in through your institution to see if they have access to the full text.
Log in through your library




