IAB Accuses MediaPost of Misusing Mark

Abstract

The event-production agreement with Adweek is the IAB's third such agreement in as many years. In 2002, the IAB teamed up to organize a pre-conference day at Jupitermedia's Internet Advertising Forum. Jupitermedia CEO Alan Meckler said that rather than just providing sessions for its members, the IAB attempted to compete with Jupitermedia. "I was just absolutely incensed. Really what happened was they used us," he said.