Early adopter reports benefits from MS CRM 3.0

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CRM

Essex Medical and Forensic Services, an early adopter of Microsoft CRM 3.0, which goes on sale next month, has reported benefits from the ease of integration with Microsoft Outlook and simplified customisation compared with other CRM products.

Steve Roberts, business director at Essex Medical, said the main advantage of Microsoft CRM was that non-technical staff could change the look and feel of the application using set-up wizards, without external technical help.