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Tangible Interaction
Located in Vancouver, Canada, Tangible Interaction’s footprints are found throughout the city in the form of public artworks displayed for the 2010 Winter Olympic Games, Science World, Capilano Suspension Bridge, and the Vancouver Aquarium. As an interactive art installation studio, Tangible’s mission goes above and beyond: “Reigniting people’s sense of wonder is at the heart of our design. Our pieces evoke curiosity and playfulness, fostering indelible connections through striking experiences and memorable moments.”
The studio was founded by artist Alex Beim, whose creative work in Montevideo, Uruguay resulted in the first graphic design magazine in the country, paving the way with his major contributions to the design community in South America. Beim left the world of 2D design to explore the possibilities in interactivity, beginning the start of a new journey in 2006 in the form of Tangible Interaction Design, one of the only companies of its kind in Canada.
Under his creative direction, Tangible’s endeavors are carried out by a multidisciplinary team with expertise in a myriad of fields, including graphic design, industrial design, sound design, electronics engineering and software development. Since its foundation, the team has become a global company, working alongside brands such as Ford, ESPN, Heineken, Adidas and MTV, as well as entertainers including the Blue Man Group, Cirque du Soleil, Green Day and Coldplay.
Among Tangible’s range of experiential products is the Digital Graffiti Wall: an original concept created in 2007 with the goal “to bring people together with a fun, hands-on, interactive experience where anyone can grab a digital spray can to create art.” Since its conception, the Graffiti Wall has appeared in a host of events by the likes of Chanel, Facebook, Apple, Google, and now, Samsung. For this Graffiti Wall installation, Tangible was approached by agency Cheil Worldwide and, together with their creative team, the two companies worked to define and finesse what would become Galaxy Graffiti.
Galaxy Graffiti at Samsung KX
Spanning 20,000 square feet, the new Samsung...