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Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty
Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyaltyDapena-Baron, Marta; Gruen, Thomas W; Guo, Lin.
Journal of Brand Management; London Vol. 27, Iss. 3, (May 2020): 355-375.
DOI:10.1057/s41262-019-00185-3

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