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Luminati Networks, in collaboration with QuickLizard, has released data showing a significant change in the way consumers are purchasing goods globally as a result of the COVID-19 pandemic.
Luminati provided the following highlights of its findings:
Notably, electronics, grocery items and pet supplies saw some of the highest rates of increase year-over-year (YoY), while less essential items like photography equipment saw a decrease in sales over the same period. The data highlights that more customers than ever before are shopping online including senior citizens, who have traditionally preferred physical retail options, and are now using e-commerce at a rate 15 percent higher than the same time last year.
The data also shows that more retailers are rolling out online shopping options for the first time, which is changing the competitive landscape and giving smaller retailers that embraced e-commerce early in the pandemic the opportunity to succeed long-term. The shift...