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Abstract

Commodore, the company that helped launch the personal-computer revolution 15 years ago, announced its bad news after the close of the stock market on Friday, April 29. Officials at Commodore, which is incorporated in the Bahamas but keeps much of its corporate offices in West Chester, Pennsylvania, have not returned repeated phone calls to answer any of the questions raised by their terse announcement.

"You didn't really have a computer company, [Brian Jackson] said. "Commodore was a widgets company. They wanted anything we could hack together real quick from existing technology and sell a zillion of them like we did with the Commodore 64. And with that mentality, you can never really support customers.

Indeed, many Commodore observers said, the success of the Commodore 64, which came without an aggressive marketing campaign, may have spoiled Commodore's top managers into believing that such was the way of the computer business.

Details

Title
The decline and crash of Commodore; Computer company's long-awaited demise was a failure of marketing - not technology: [Final Edition]
Publication title
The Ottawa Citizen; Ottawa, Ont.
Pages
F3 DATABASE
Number of pages
0
Publication year
1994
Publication date
May 18, 1994
Section
BUSINESS
Publisher
Postmedia Network Inc.
Place of publication
Ottawa, Ont.
Country of publication
Canada
ISSN
08393222
Source type
Newspaper
Language of publication
English
Document type
NEWSPAPER
ProQuest document ID
239809488
Document URL
https://www.proquest.com/newspapers/decline-crash-commodore-computer-companys-long/docview/239809488/se-2?accountid=208611
Copyright
(Copyright The Ottawa Citizen)
Last updated
2017-11-01
Database
ProQuest One Academic