Document Preview Unavailable

ONLINE VIDEO NARRATIVES - STRIKING THE RIGHT CHORDS?

Mudgal, Aditi; Pandey, Amrendra; Bose, Amarnath; Priya, Pankaj.  Academy of Marketing Studies Journal Vol. 24, Iss. 1,  (2020): 1-10.

You might have access to this document

  • Try and log in through your institution to see if they have access to the full text.