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[...]that culture can enable people to imagine possibilities and see possibilities in themselves and what they can do; and second, the historical necessity of culture "to get people ready" and its limitations in that absent a "movement around material issues," culture is largely symbolic.3 By design, Sorry to Bother You challenges audiences to interrogate these precepts in counterpoint to the dehumanizing, systemic, and relentless pursuit of surplus. While each protagonist in the film is an archetype of sorts, complicit in or a challenge to the status quo, some at first seduced by the promise of consumption and acquired cultural capital and its rewards later evolve and transform self-consciously to resist the hegemony of corporate demands. MTM: Because we're overwhelmed by the day-to-day? BR: In the same Film Inquiry interview, you note that you developed your approach to filmmaking working with The Coup.7 For readers, I'd like to catalog, as concisely as possible, the organizing principles of your practice because together they constitute a useful model of cultural production.